Shaenon K. Garrity (shaenon) wrote,
Shaenon K. Garrity
shaenon

New Smithson!

http://www.smithsoncomic.com

Still in black and white. But last week's page is now updated in glorious color! Go check it out! Also, on his sketchblog, Brian reveals how he creates a Smithson page.

Man, I kinda miss my college's waffle kiosk.

And I certainly hope you're not planning to miss this week's installment of The Chronicles of William Bazillion!

Also today: an Overlooked Manga Festival Special Event!



This OMF Special Event is a personal one. As I've occasionally mentioned in the OMF, I work as a freelance manga editor for Viz Media. I've also written a number of comics, including Narbonic, Li'l Mell, Smithson, and Trunktown. Those comics are all pretty good. But there's one literary project in which I feel real, uncompromised pride. It's my legacy as a writer. If I die before accomplishing anything else, I hope some kind soul will publish a hardcover collection of this work, so that my small contribution to humanity will not be forgotten.

My legacy is the back-cover text for Ultimate Muscle.



I currently edit about a dozen manga for Viz, and Ultimate Muscle and Knights of the Zodiac are the ones I've been working on the longest: since 2004 for both. I took over Ultimate Muscle partway through Volume One, so I've been at the helm for all 17 currently-available volumes (there are 29 in all). It's basically a nostalgia series for Japanese Gen Xers who remember its predecessor, the 1980s wrestling manga Kinnikuman, familiar to most Americans only through the old line of M.U.S.C.L.E. tiny rubber toys. (Remember those, geeks of my generation?) Fortunately, I'm a fan of pro wrestling and I think poop jokes are hilarious, so I have a good time working on this manga.

But I'm not here to talk about Ultimate Muscle. I'm here to talk about the awesome back-cover text I write for Ultimate Muscle.



Back-cover text is a fine art. The primary goal, of course, is to create a description that will entice readers to pick up the book. But it's also a rare opportunity for editors to show a little extra creativity and flair, since the readers tend to complain when we make up our own dialogue in the manga, no matter how much of an improvement it is over the original Japanese. Also, to be perfectly frank, after a certain point in any long-running series, the cover text is of limited utility as a sales device. If you've bought the first twenty volumes of Magical Underage Panty Fairies, chances are you'll pick up Volume 21, even if the back-cover text just says BOOBIES BOOBIES BOOBIES BOOBIES. In fact, that would probably help move copies. So a lot of back-cover text is just fun.

I can't claim to be a master of back-cover copywriting. I'm certainly not on the level of, say, Carl Horn, who's been known to insert his favorite rock and hip-hop lyrics into Excel Saga cover text, or Urian Brown, who bestowed upon one volume of Case Closed the memorable subtitle "Who Shanked Teddy?", or Jason Thompson, who masterfully advertised Volume 2 of Pretty Face as "7.5 inches of manga goodness!" and Volume 4 as "Pretty Face: the manga where panty shots are the last thing you want!" But I'm pleased with my work on Ultimate Muscle. The back-cover text for Volume 1, for instance, was written on a tight deadline, before I had a translation or even a plot synopsis to work from. That's always a gamble, but sometimes these come out better than my descriptions of volumes where I have some idea what the hell is going on.



Here, of course, my chief accomplishment is quoting Wendell Phillips (or, if you like, Andrew Jackson, who used a variation of "eternal vigilance is the price of liberty" in his 1837 farewell address) while describing a Shonen Jump Advanced manga. That's how you know it's an Advanced title, although I can't guarantee that you'll find quotations from 19th-century American orators in Buso Renkin or Eyeshield 21.

I am sorry to say that it was not my idea to name the chairman of the Justice Federation "Vance McMadd." The anime licensor came up with most of the character names.



For no particular reason, I tried to write this text in the style of the narrator from "The Dukes of Hazzard." I'm sure it seemed like a good idea at the time.



I recall there being some debate at the proofing stage as to whether to use the word "ubiquitous." I won that small battle. Again, this is one of the hallmarks of an Advanced manga.



And here I lost a battle: in the second paragraph, I originally wanted "INTERSTELLAR DEATH MATCH" to be in all caps. I felt that it would have emphasized that this is not just any old everyday interstellar death match, but an INTERSTELLAR DEATH MATCH worth watching. Oh, well. I hope it still got the point across.

You can tell that Ultimate Muscle is a nostalgia property by the popularity, at least in Japan, of the storylines where they bring back characters from the original manga for One Last Fight.



I'm happy with this text, but obviously I was working with good material. There is literally no way to go wrong when summarizing a fight between a superpowered wrestler and a living toilet. By the way, this is Hollywood Bowl:



Ah, Ultimate Muscle. My special little baby.



At this point, I feel like I'm really in the groove. I could write Ultimate Muscle back-cover text in the dark with one hand tied behind my back. It would kind of look like xse2tkgg;ps0w,,wr, but the spirit of the manga would still come across. Years of close training have nurtured a special bond between editor and manga, a bond that transcends words, a bond not unlike that between a boy and his Pokemon. Of course, some editors get to feel that bond with, say, Osamu Tezuka's Phoenix, and I get Ultimate Muscle, but I have no regrets.

For the record, my back-cover text for Knights of the Zodiac is not as entertaining. I take Knights of the Zodiac far too seriously to get too jokey or have too much fun with the descriptions. I just crack open a volume, put Led Zeppelin's "Immigrant Song" on endless loop, and write what comes from the heart.

So that's my literary contribution to the world. Next week: a much more special OMF Special Event!

Previous Overlooked Manga Festivities:
Basara
Please Save My Earth
From Eroica with Love
Even a Monkey Can Draw Manga
Dr. Slump
Your and My Secret
Phoenix
Kekkaishi
Wild Act
Knights of the Zodiac
The Drifting Classroom
OMF Special Event: Manga Editors Recommend Manga, Part 1
OMF Special Event: Manga Editors Recommend Manga, Part 2
OMF Special Event: Manga Editors Recommend Manga, Part 3
OMF Special Event: Great Moments in Manga Baking
Shout Out Loud
Monster
Swan
Warren Buffett: An Illustrated Biography of the World's Most Successful Investor
Sexy Voice and Robo
OMF Special Event: 2006 Overlooked Manga Update
The Four Immigrants Manga
Gerard and Jacques
Ode To Kirihito
Bringing Home the Sushi
Banana Fish
Skip Beat
OMF Special Event: The Greatest Manga Magazine in American History
Cyborg 009
Anywhere But Here
To Terra
Town of Evening Calm, Country of Cherry Blossoms
Doing Time
The Walking Man
Sugar Sugar Rune
Parasyte
Japan as Viewed by 17 Creators
Mariko Parade
Golgo 13
Ricca 'tte Kanji!?
Pure Trance

Tags: overlooked manga festival, smithson
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  • Overlooked Manga Festival Patriotic Special Event!

    First, my deepest apologies for keeping the Overlooked Manga Festival on hiatus for so long. I'm currently reading so many manga for a book I'm…

  • New William Bazillion!

    www.williambazillion.com Oh, now, this is just getting silly. Also, I know I said last week's installment of the Overlooked Manga Festival would…

  • The Compleat OMF

    Just for reference, here's a permalinkable list of all the Overlooked Manga Festival entries. Thanks for reading, everyone! (Note: Some…